The logic behind the scheme is as follows: as a result of organization's Activities (white post-its) we get direct products/deliverables (Outputs, yellow), by using/consuming them people get direct benefits (Outcomes, blue), and in a long run this changes their lives in some qualitative way (Impacts, green).
Besides such simple schematization, we also gather studies, researches and data about quantitative effects. It can be both direct consequences of products and services being used or consumed as well as surprising points like externalities. So we found that traveling helps people with disabilities
spend less on medical services, and how much money tourists bring to local economies.
ProAbility is special because beneficiaries of their products are both cities and travelers with disabilities. So we also thought of how to balance their interests to make an offer better for both sides. Who will be more interested in buying the mobility maps?